The Levi Roots brand expresses his bold authenticity and effortless cool. Heatwave Pictures were chosen to combine that fun approachable style with their own .........sprinkled over Levi's mouth watering recipes in four films and accompanying photography.
Levi can’t help but make you smile, make you want to leap into his world. Seeing him on your timeline is like a sunshine injection that grabs your attention. With these four social media ﬁlms Heatwave focused on ﬂavour and personality - both of Levi and the brand. Not simply instructional “how to” recipe ﬁlms but an engaging window into the exciting world of Levi Roots. The aim being that the audience will be so engaged they will click the links to ﬁnd out the full recipe.
Shot using the in-house directing duo of Stephen Conroy and Joseph Wolfenden-Williams