Knorr have developed the first Instagram inspired recipe solution. Users just connect using their Instagram account and the Eat Your Feed bespoke technology suggests recipes personalised to their feed. “Turning your memories into meals with artificial intelligence.”
Heatwave Pictures were commissioned to solve the "swipe/scroll" feel of an instagram feed to bring the recipes to life.

The Eat Your Feed campaign launched in March 2018 and quickly caught the attention of trade and consumer press including Creativity, Campaign, The Drum and Evening Standard.