Our work featured on the UK’s largest indoor advertising screen - ‘Motion@Waterloo’ - at London Waterloo

Alpro’s “Go Big On Plants” campaign promotes plant based healthy eating.

The campaign launched across website and social media channels on 7th March 2019 - as well as prominent Ad spaces across commuter networks. The largest of which was the giant panoramic ‘Motion@Waterloo’ digital display at London Waterloo - Britain’s largest & busiest station. ‘Motion’ is the UK’s largest indoor advertising screen – stretching to a spectacular 53.5m x 3.5m.  

Using film & photography Heatwave Pictures were responsible for creating a series of digital media assets to show just how easy, delicious and fun plant-based food and drink can be.…….

  • Brand films - live action and stop motion (links above & below)

  • Recipe films - stop motion

  • Recipe photographs

  • Sponsored instagram story posts - of “influencer” messages & recipe teasers