Our work featured on the UK’s largest indoor advertising screen - ‘Motion@Waterloo’ - at London Waterloo
Alpro’s “Go Big On Plants” campaign promotes plant based healthy eating.
The campaign launched across website and social media channels on 7th March 2019 - as well as prominent Ad spaces across commuter networks. The largest of which was the giant panoramic ‘Motion@Waterloo’ digital display at London Waterloo - Britain’s largest & busiest station. ‘Motion’ is the UK’s largest indoor advertising screen – stretching to a spectacular 53.5m x 3.5m.
Using film & photography Heatwave Pictures were responsible for creating a series of digital media assets to show just how easy, delicious and fun plant-based food and drink can be.…….
Brand films - live action and stop motion (links above & below)
Recipe films - stop motion
Sponsored instagram story posts - of “influencer” messages & recipe teasers